SEMrush Review 2020: Best SEO Tool To Rank Better


SEMrush Review: Best SEO Tool
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Last Updated on October 22, 2020 by Yetty

As a small business owner with a website or someone who owns a blog, you need to make use of digital marketing tools that help give you that extra competitive advantage. One such tool is SEMrush, a SEO (search engine optimization) tool that helps optimize your website to rank better in search engines. In the SEO industry, SEMrush as a tool is one of the most notable in terms of the best competitor and content analysis tools currently available today.

Listing Management Tool

I am currently using SEMrush as my SEO tool and can say it packs a huge punch when it comes to SEO. Little wonder why it has an average rating of 4.6 on Capterra. In comparison to some other SEO tools I tried such as Moz, I found that SEMrush has a modern, easy to use interface.

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SEMrush is an all-in-one digital marketing platform and a great tool for bloggers, website owners as well as eCommerce sites. This SEO tool is excellent for a wide variety of SEO analysis. These include SEO, PPC, keyword position, keyword analysis, ad campaign, content marketing, article re-writing, backlink audit, competitor analysis and so much more!

Key Highlights of SEMrush

SEMrush Dashboard

Search Engine Optimization

This tool allows users to carry out competitive research in terms of organic traffic analytics, keyword research, backlink gap, etc. Users can also carry out a comparison of this with that of a competitor. SEMrush’s backlink audit allows users to find and disavow toxic backlinks. With this tool, users are able to carry out link building research and discover guest blogging opportunities.

Related: How To Start a Blog To Make Money

Advertising

Running better and targeted ad campaigns is a walk in the park with SEMrush. My particular favorite is the Advertising research tool.  This allows users a sneak-peek into competitors’ ad strategies. This is like dreaming up the answer to an exam question the day before the exam! With such information, you are able to make the appropriate plans for your own ad campaigns

Social Media

SEMrush as an all-in-one digital marketing tool also includes a Social media toolkit. This tool allows direct management of a wide range of social media profiles from within a single dashboard. As a SEMrush user, you are able to schedule posts, track competitors, create ads, and get analytic information for your social media accounts. Social media accounts for which these are possible are Facebook, Instagram, Pinterest, Google my business, Twitter, LinkedIn, and YouTube.

Content Marketing

This is a crucial tool for bloggers and content creators. The tool allows you to perform topic research and create SEO-friendly posts in comparison with your competitor so you create winning topics. There is also a SEO writing tool that you can use to check if your content is SEO friendly. I also love the fact that there is an article re-writing option inclusive with SEMrush. You can also track both yours and your competitors guest post, which might give an incline into where you could also peach your guest post offers

Market Explorer

This is one powerful tool for the assessment of any business niche or region. Just by entering one competitor website, you get a detailed analysis of that industry’s metrics. You can also use this tool to monitor yours and a competitor’s growth.

Pros

  • A large keyword database as well as giving keyword suggestions
  • User-friendly interface
  • Brand monitoring tool that is built into the SEMrush dashboard
  • SEO writing assistant tool that allows direct copy and pasting of your content within your SEMrush dashboard for review
  • Organic keyword research
  • Broken link analysis
  • Backlink audit
  • Position tracking
  • Competitor analysis using keyword research
  • Social media marketing tools for easy management
  • Logfile analyzer
  • Keyword magic tool
  • Complete site analysis and recommendations in order of priority

Cons

  • Backlink tool needs a little improvement
  • Add-ons can add up to being a little pricey

Pricing

To start SEMrush gives you a 7-day free trial. This allows you to live test their services and determine if it is the right option for you. However, they have 3 paid plans and a custom paid option under their Enterprise plan;

  • Pro plan at $99.95 per month
  • Guru at $199.95 per month
  • Business at $399.95 per month
SEMrush Pricing

You save 16% on all plans if you make an annual payment.

SEMrush is an excellent option for;

  • Competitive analysis
  • Extensive Keyword and topic research to rank better in search engines
  • Social media Marketing
  • Identifying guest blogging opportunities
  • Creating SEO-friendly articles
  • Creating great ad campaigns and PPC
  • Position ranking monitoring
  • Brand monitoring
  • Technical SEO analysis

Get started with SEMrush and get a 7-day free trial.

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